Ecommerce · Case study
A bespoke design migrated to a fast custom Shopify theme without losing search rankings.
The brand had outgrown its previous platform. The site was slow, the team could not update content without a developer, and a redesign was ready but nobody had been able to implement it faithfully.
Audited content, URLs and integrations before touching the theme.
Theme developed in reusable sections with weekly previews.
Data moved and verified, redirects tested against the old sitemap.
Cut over in a quiet window and monitored search and checkout closely.
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